DesignThinkers 2007
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Toronto. October 2007.
Probably will be a different experience than my last trip to the city in 1976. My legs were shorter then and the walk from the CN Tower to Casa Loma to the hotel was murder. But it was Dad who got freaked out as we went up the elevator in the Tower.
Hadn’t been anywhere in a while. Spent the past couple of years after going back to school to finish off my degree with my head down working first as a freelancer, and now as an art director for a magazine publisher in Calgary. So when the RGD told me I had won the salary survey grand prize I booked the plane and the time off work.
No, I won’t make a report when I come back. This is personal time. I just want to hear designers talk. Good designers doing good work. Because we all get so wrapped up in our own work experiences and it’s easy to ignore the wider landscape. And it’s easy to become flat and uninspired in the face of deadline pressures. You reach for those solutions you know will work because you’ve done variations on them for years, and you know you can deliver them on time and on budget. Not every one of us gets to work on our dream projects, or even something large enough to really make an impact on our society.
Thankfully, all the speakers I saw have been able to work on the larger stage, and it was good to just sit there and be their audience, to see what inspired and drives them, and the passion that came out as they talked about their work. Just to remember that such work is possible is often all we need to hear to keep us focused on why we become designers in the first place. And no one said, “We used blue because the client’s wife likes blue,” or “We had the logo smaller, but the client wanted it bigger.” I was grateful for that.
Posted: December 23rd, 2007 under Discussion.
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